Sustainability is an integral part of SCA’s operations and the company’s strategy for growth and value creation. In 2011, SCA raised the bar on its sustainability ambitions, further strengthening the link to the company’s business strategy.
For SCA, sustainability is about creating value for people and nature – value that benefits customers and consumers, employees and shareholders, as well as the environment and the communities in which SCA conducts operations. The sustainability strategy is based on the company’s core values of respect, excellence and responsibility, and represents a way of working that is deeply engrained in the company’s DNA.
Sustainability is also a business approach; one that generates long-term shareholder value by embracing the opportunities and managing the risks that arise from a strong focus on economic, social and environmental responsibility. Sustainability excellence contributes positively to business operations by strengthening competitiveness, reducing costs, making SCA an attractive investment and employer and strengthening the brand.
In 2011, SCA seized the opportunity to strengthen the link to the business by applying a strategy process that was future-oriented and that examined global trends and considered the views of internal and external stakeholders in order to shape an outside-in perspective.
The strategy process resulted in clearly defined ambitions and an increased number of targets, underscoring the growing business case for sustainability. While the ambitions describe the long-term vision, the targets are specific and measurable and represent the milestones on the road to achieving the ambitions. Measurability is prioritised at SCA to promote transparency, meet stakeholder expectations and to drive the sustainability programme forward.
New targets and KPIs will be added as the sustainability strategy evolves, while other targets that have already been achieved will be finalised. This approach will create value, drive innovation and further integrate sustainability into business operations.
